Why “men’s fitness” and single-sport “enthusiast” magazines kind of suck

As a 40+ guy seeking balanced fitness, smart nutrition, and the well-being and joy these things contribute to…I’ll take all the help I can get. So, I’m always scouting the media and blog landscape on these topics.

My conclusion: the “media” world (old and new) is failing to truly help 40+ guys seeking a lifelong mix of endurance, strength, flexibility, balance, solid nutrition, tranquility-of-mind, and joy-of-spirit.

by

As a 40+ guy seeking balanced fitness, smart nutrition, and the well-being and joy these things contribute to…I’ll take all the help I can get.  So, I’m always scouting the media and blog landscape on these topics.

My conclusion:  the “media” world (old and new) is failing to truly help 40+ guys seeking a lifelong mix of endurance, strength, flexibility, balance, solid nutrition, tranquility-of-mind, and joy-of-spirit.

What “media” do I mean?

In the digital-only realm – blogs and specialized websites – 40+ guys have many fewer resources than women, or younger guys who are more “build muscles” or “single sport” focused.  For example, Google “40+ fitness blog” and you’ll see nearly all search results are blogs written by women, for women.   Or go on YouTube and you can find a large array of weightlifting-oriented enthusiast channels.

So, general-purpose men’s fitness- and health-oriented magazines are a big chunk of what’s out there – like Men’s Health and Men’s Journal.  Then there are narrower “enthusiast” ones – like Runner’s World and Bicycling.

How are these media sources failing us?

Topics include many that don’t resonate with the OlderBeast: The world’s finest cigars!New fall fashion looks!Three ways to get that girl at the office into bed with you this weekend!

Fitness advice is too muscle-building oriented and assumes you’re willing to spend all your time on that (Monster biceps in 28 days!). By the way…show me a 40+ guys with monster biceps, and often times that guy can’t touch his toes or run three miles.

Or, advice assumes you’re focused on just one primary fitness activity (10 great stretches for distance runners!)

There is a short-term, “follow this magic plan” orientation (Get ripped in 45 days!)

Articles have a “more is more” orientation that is the enemy of simplicity and actually reduces usefulness and likelihood you can consistently stick with a plan (1,476 tips for being a better man!)

###

But as the saying goes, “it’s easier to be a critic than a craftsman.”  So, constructively, here’s what I hope to do about the shortcomings discussed above.

1. Keep improving OlderBeast.com as a resource for 40+ guys seeking a balanced, long-term approach. An OlderBeast wants to feel great, look (at least) pretty good for his age, keep getting happier, and live long. OlderBeast.com’s heartfelt mission is to help.

2. Inspire you to be “architect” of your own unique fitness and wellness plan for life. Use some of what you find at OlderBeast.com, the best of what you get out of magazines and other sources (which DO have a lot of great stuff)…what you learn from friends…and the personalized “what works?” wisdom you are best-qualified to have for yourself. This post might be a useful place to start.

3. Perhaps, over time, motivate existing media companies to focus more of their impressive, capable resources on the needs of the OlderBeast. If they do, we’ll be grateful.

“Everyday, everyday, everyday I write the book.” (Elvis Costello, song of the same title)

You may also like

article-image
Fitness Planning & Gear

90-Day Plan for (Re)Starting Fitness as a Habit

At some point, nearly all of us have been there: you’re working hard, commuting, maybe traveling, investing a lot of time with family…and NOT GETTING MUCH EXERCISE, if any.

It’s hard to move toward fitness from this place, partly because of the time challenge. But equally or sometimes even more, this is what’s tough: simply knowing “where to start.” And feeling that uncertainty makes it very hard to decide to start, dude.

As a friend recently described falling out of his exercise routine, “once the ‘switch’ is turned off, it’s #$%&! hard to flip it back on again.”

So use the fact that you’re reading this as a kick in the butt, man. Not from me, really, but from your inner self that motivated you to read this. Flip that switch!

Here’s my ultra-simple suggestion for a 90-day plan.

article-image
Fitness Planning & Gear , Mindfulness & Stress Management , Nutrition & Recipes , Travel & Adventure

Business Trips Hazardous to Your Health? 4 Strategies to Stay Well.

Over my 25+ year career, I’ve spent about 750 nights on the road. Whoa – over two years, man. This can raise “what am I doing?” career questions (it has for me).

But you don’t have to travel nearly that much to face this challenge: how to stay fit, eat decently and otherwise protect your wellness on the road?

Based on longtime self-observation and trial-and-error, here are four approaches to prevent travel from being hazardous to your health.

article-image
Fitness Planning & Gear , Philosophy & Motivation

Got Fitness & Health GOALS? You Should (and Here Are Mine).

Fitness in our 40’s, 50’s, 60s and beyond is more about long-term health, general vitality and happiness than it was earlier in life.

So, some cosmetic or vanity-driven objectives like pumping up the biceps or having a six-pack become less important.

But having said that, fitness GOALS are still critical for 40+ guys, probably more than ever. Why, what kind of goals, and how to use them? Let’s take a look.

article-image
Philosophy & Motivation

40+ Men’s Biggest Fitness Secret: Harnessing the Power of our Minds

If you let yourself, you can feel melancholy and “wallow” in the fact that, as 40+ guys, our maximum physical potential is in the rear-view mirror.

BUT how close did you come to actually fulfilling that potential? In the practical world, achieving 95-100% of today’s and tomorrow’s potential can result in a fitter, stronger You than ever before. And a happier one (in the broadest sense of fitness – Wellness – happiness is a key ingredient, man).

With this in mind, here’s good news: one part of us is stronger than ever. Our MINDS. So, let’s take a look at all the ways our strongest body part – our brain – can help us.

Leave a Comment

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.