OlderBeast: Five Things to Know About It for 2017

Happy new year, brothers (and sorry for the “clickbait” title of this post – I hate these “X things” headlines, but in this case it feels authentic… though I still won’t do it again until 2018, promise).

Since OlderBeast.com just kicked off recently, this may be the first you’re hearing of it. So, this post is to introduce the concept and suggest a few articles on fitness, nutrition and wellness to help make 2017 your greatest year yet.

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Happy new year, brothers (and sorry for the “clickbait” title of this post – I hate these “X things” headlines, but in this case it feels authentic… though I still won’t do it again until 2018, promise).

You turning 40-something this year? 50- or 60-something or beyond? Wherever you are in the OlderBeast progression (big five-oh for me soon…), I hope 2017 is a year of fitness, health and joy.

Since OlderBeast.com just kicked off recently, this may be the first you’re hearing of it.  So, this post is to introduce the concept and suggest a few articles on fitness, nutrition and wellness to help make 2017 your greatest year yet.

Introducing OlderBeast

I seek a sustainable approach to fitness, nutrition and feeling “whole” for the 2nd half of my life. I want to feel great, look my best, keep getting happier, and live long.

You too? If so, I hope OlderBeast helps with practical advice and actionable philosophy (plus some humor and classic rock/movie references to help it all work).

Come here for ideas on how and why to blend endurance sports, strength & conditioning, getting outdoors, and yoga (yes, yoga)…for non-redundant perspectives on nutrition and coping with injury or conditions…and for a little non-preachy encouragement for using physicality to help realize joy in your life.

Five Things-to-Know About OlderBeast + Related Articles

1. OlderBeast for is for 40+ guys interested in health and well-being for the long haul (not for women; not for all the young dudes).

READ: Gut-Check for Guys…Questioning Your Fitness Approach After 40

I seek a sustainable plan for fitness, nutrition, and feeling “whole” for the 2nd half of my life. I want to feel great, look my best, keep getting happier, and live long.

Of course. But how to really do it? We all face—and can powerfully answer—the same questions (continue reading)…


2. OlderBeast isn’t just for “fitness buffs.” If 2017 is a new (or resumed) fitness and health commitment for you, please feel welcome here!

READ: Guys, You Know It’s Time for Fitness…Here’s How to Start.

I’m passionate about balanced fitness and practical nutrition. But with all the focus here on finer points of tuning your fitness approach, continuing to eat smarter, and mixing the outdoors and adventure into your activities…I worry OlderBeast may feel inaccessible to guys who don’t (currently) make fitness and good nutrition a habit.

OlderBeast isn’t just about getting even fitter and healthier from a solid starting point, though – it’s about getting started from wherever you are (continue reading)…


3. OlderBeast is about you taking charge, to be the architect of your own sustainable-for-decades fitness and nutrition approach.

READ: Packaged Programs? Why Guys Should Declare Independence.

Recently I’m swamped by ads for fitness programs promising unbelievable fast results, declaring themselves better than anything ever conceived before, or playing blatantly to a stereotype of male ego/insecurity.

These are real ad headlines and messages – not satire:

“Build Your Better Body in 28 Days…the sooner you get started, the sooner you’ll have a body so cut, you’ll belong in an underwear ad.”…“The Best New Fat-Blasting Workout on the Planet!”…“SEALFIT – Are You Man Enough?”

The Problem With Highly-Regimented “Programs” (continue reading)…


4. OlderBeast’s nutrition philosophy is the opposite of a “diet.”

READGuys, Don’t Diet! Architect Your Own Nutrition Plan You Can Follow for Decades.

You’ve got decades in front of you, brother, and no matter what else may happen in the outside world, you hold your own key to both physical wellness and its real contributions to mental/spiritual well-being.

Nutrition is a huge part of this, of course.  That’s why there are hundreds of “diets” out there, some linked to food/supplement sales programs that would be logistically complex and very expensive to follow for years or decades.

Some certainly have good science behind them and work well.  But are you going to be “on a diet” or “following a program” every day for the rest of your life (continue reading)….


5. OlderBeast isn’t “just” about fitness and nutrition – it’s about a bigger and more encompassing thing called Wellness.

READ: Get Well Soon, Guys (Fitness & Nutrition = Big Step Toward “Wellness”)

“Wellness.” This is a core part of what 40+ guys want for the second half of our lives. So it’s a major theme at OlderBeast.

But you may think: What does “wellness” actually mean, in general, and for my day-to-day life? (maybe also: does it involve incense, crystals or a homeopathic eye pillow?).

This is my first cut at framing a discussion of these questions (continue reading)…

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I know January is busy (so is every month)…but with your thriving in mind, I hope you check out these and other OlderBeast articles, man.  I await your feedback and, once again, Happy New Year.

“Got a feeling ’17 is going to be a good year.” (paraphrase of The Who, 1921)

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