The OlderBeast Way to Fitness, Nutrition & Joy for 40+ Guys

40+ men are less well-served by existing “fitness and health” media than women and younger guys.

I created OlderBeast to address this gap. If offers friendly advice and occasional inspiration from a “regular guy” who built up important insights and results-producing approaches, via his (my) own experimentation and life experience over the last 13 years.

To help you get started, I’ve published a free e-book: The OlderBeast Way. I hope it helps you thrive, brother.

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40+ men are less well-served by existing “fitness and health” media than women and younger guys. So, I created OlderBeast to address this gap.

If offers friendly advice and occasional inspiration from a “regular guy” who built up important insights and results-producing approaches, via his (my) own experimentation and life experience over the last 13 years.

To help you get started, I’ve published a free e-book: The OlderBeast Way. I hope it helps you thrive, brother.

For a little more context on OlderBeast.com, and a quick summary of what’s in the e-book, read on.

OlderBeast: Context

At some point (40? 45? 50? – it varies), most guys realize some things about themselves and their (hopefully many) coming decades walking the Earth as men.

I’m not “old”…but I AM older. Older guys I admire (and the best version of my future self that I imagine) don’t shrink from this or fall into sad nostalgia. They embrace it with strength, grace and a game plan to keep on thriving. A smart and dedicated focus to fitness and nutrition is a vital part of this plan!

When you’ve crossed this OlderBeast threshold, you start seeking:

Practical, sustainable approaches to maintain a blend of endurance, strength, flexibility and balance. Also, a doable-for-you approach to nutrition to take care of yourself from the inside out, and gain every advantage you can vs. time and health threats.

A supportive source of information and inspiration to get on track with these things, or stay there and keep fine tuning them (all of us sometimes need to get back-on-track; OlderBeast is for you no matter what your current starting point!).

 Enhancement of the joy, serenity and meaning you find in the second half of your life, with fitness and nutrition as key contributors to these precious things.

Therefore, OlderBeast’s mission: Help you be “Architect & Manager” of your own Wellness, in a self-sustaining way you’ll follow long-term. Help you interpret, prioritize and orchestrate all the other information and advice out there. Keep perspective and a sense of humor…these are critical ingredients.

Why the name “OlderBeast”?

Well, we already talked about the “Older” part. “Beast” is for two reasons.

First, more obviously, it’s a symbol of continued masculine strength and vitality (we’re not giving up on this, are we man?). You think only young beasts are strong? Tell that to a nine year-old lion, a 15 year-old grizzly or an 18 year-old horse (all these ages are about 60% of the way through these animals’ life span).

Also, “beast” as in a creature in its natural state, serene and untroubled by the stresses and claustrophobia that our modern world can impose on a man. At a physical level, we’re creatures, too—and for at least part of each day I strive to feel the simple contentedness that comes with a focus on the physical part of being alive.

Strong, at peace, even noble—that’s the Beast part of OlderBeast.

The OlderBeast Way: Preview of E-book’s “Nine Laws”

The OlderBeast Way describes these core principles and brings them to life with real-world approaches, tips and tricks.

1. Focus on the biggest goals: feel great, look your best, keep getting happier, and live long. Become Architect and Manager of your own Wellness to pursue them.

2. But don’t make a mountain out of starting or re-starting fitness or improving your diet. Define small initial targets for things to do and don’t do…achieve those, and momentum will develop.

3. Mix workouts for a blend of endurance, strength, flexibility and balance. For age 40 and beyond, most of us need to add more variety to our fitness routines.

4. Adopt high-level guiding principles to guide your workout regimen week-to-week. Don’t be a long-term slave to someone else’s pre-defined “programs.”

5. Don’t “diet,” but develop a way of eating that follows some basic Do/Don’t principles in a way that works for YOU. Don’t seek nutrition perfection (rather, think high batting average).

6. Include yoga and swimming in your physical routine. Lots of guys “know” these are great things to do, but let common mental barriers deny them the benefits. Overcome this.

7. Include the right amount of running (or walking/hiking) in your physical routine, and dedicated strength training. For most guys, the mix of each of these things is too high or too low.

8. Remember, Serenity and Joy matter. Workouts should be a key contributor to these life-affirming (and life-lengthening!) feelings. Get outside sometimes, ensure you get some solitude, and take advantage of the “mind-body” benefit of being physical.

9. Take care of yourself the same way you take care of people and things you love. If you want to achieve fitness/health goals (and be there for loved ones), this is “must.”

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So, gentlemen, I hope you benefit from The OlderBeast Way, and continue to capitalize on the stuff you’ll find at OlderBeast.com. Feedback is always welcome!

“Ah, but I was so much older then. I’m younger than that now.” (Bob Dylan, My Back Pages – click to listen to this classic cover by The Byrds)

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“WHY” is a question of underlying motivation, man. It’s the bedrock of OlderBeast resolve to “double down” on fitness, nutrition and Wellness for the second half of life. We began discussing motivation in this earlier post.

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If you let yourself, you can feel melancholy and “wallow” in the fact that, as 40+ guys, our maximum physical potential is in the rear-view mirror.

BUT how close did you come to actually fulfilling that potential? In the practical world, achieving 95-100% of today’s and tomorrow’s potential can result in a fitter, stronger You than ever before. And a happier one (in the broadest sense of fitness – Wellness – happiness is a key ingredient, man).

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3 Comments
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